The August 3rd internet marketing meet-up was a blast! The best part of the entire meeting was the speech the my main man Jon Waraas gave. It was on “transactional keywords” or keywords / key-phrases that actually convert into sales. They are also known as long tail keywords. Basically they consist of a key-phrase that consists of two to three words, and sometimes has a call to action in it such as “buy” or “for sale” or even just describing a product more such as “blue shoes” or “purple girls bike”. Either way they suggest that the consumer is actually looking into a product or niche, which could potentially mean a sale for someone. Where as if you were to rank for simply bikes or shes, the possibilities that they are actually looking to buy is slim. Remember that the internet is used for research and information A LOT. These “transactional keywords” are more times than not, easier to rank for thank the more plain and broad keywords. So it makes sense to use them, because they are going to be less work to rank, and save you money, as well as better your conversions. NO BRAINER!!
There are multiple ways to find these keywords as well. One great tool that is free and often over looked is the related terms that Google gives you at the bottom of the page on every search. So, say you type “basketball hoops” into the Google search. If you scroll all they way down to the bottom of the first page you will notice the “Searches related to basketball hoops” Under that you will see the searches that Google records as the best possible matchs that others look for in relation to basketball hoops. The funny thing is that these results are not shown in the external keyword tool, idk why, but thats what I have come to realize with the help of others.
Another great way to find those long tail keywords is to size up your competition and view their page source. Usually they will have all their keywords in the meta tag. There is no reason to do this anymore because search engines simply don’t use it and don’t care. So I wouldn’t suggest putting your keywords there but you can get ideas! 
And of coarse you can use other tools, there are plenty of them out there dedicated to helping you with any of these kind of problem you may run into while constructing your online business.
