The subject for our August 10th Idaho Marketing Meet-up was “Video Marketing”.
We had a special speaker by the name of Bart Miller. Bart is a full time video marketer that lives in Ririe Idaho. He works with big stars in the make-up industry along with many more people in various industries. He told us of how he got his start and why he thinks that video marketing is the future. He also told us a few tip of how to create a short inexpensive yet viral video that will drive traffic to your site.
The first thing that you need to understand is that people view videos for one of two reasons. Either to be entertained or to be educated, keep that in mind when constructing to blueprint of your video. An example he used was for “Bullydog” diesel performance, he shot a video of a kid putting his face into the smoke stack of a diesel truck and allowing the exhaust to cake his face in black suit. Then they pilled off a sticker with the logo on his forehead. It might not sound funny to you now, but in fact, the video was a success and became very viral. In turn it drove a lot of traffic to the “Bullydog” site that he was promoting. Its as simple as that, don’t try to over due it, make it short and sweet. If you are making a comical video keeping it under a minutes times is highly suggested. If it is an educational video you can make it a little longer in length because it may take some time to explain all you are trying to get across to your target market.
Bart also suggested that you use a variety of both comedy and education in your video selection. Also you need to insert the keyword(s) you are pushing both in the video, and in the tags on your YouTube account. Also be sure to insert a link to your site so that people will be able to get to it. That is one of the biggest mistakes that people make when constructing a video, if you don’t put a link back to your site how do you expect people to know where it came from or what it is promoting.
In closing, be sure to think outside the box and don’t follow in anyones footsteps. Also, don’t think for a second that it is going to take lots of money to do something like this. There are plenty of video editing softwares out there that are easy to use and inexpensive (if not free). And you don’t need a Hollywood quality camera to make a good video, Bart has made many successful videos with nothing but his phone camera!!!!
